Knowing when to redesign your website is an important aspect of staying relevant in an environment where style and technology are rapidly evolving. This post will help inform you of the telltale signs that suggest it’s time for a website revamp.
If you are reading this post, it probably means that you’re considering a change already. And if you are considering, you more than likely do need to redesign your website.
Okay, it’s a big call but your website really is the most important element of your digital strategy. Yep, maybe even more important than your Instagram and Linkedin profiles.
We could also argue that a website is one of the most important components to your business, full stop. It not only showcases important information about your products, your team and business story.
1. It Is Not User-Friendly
88% of online customers are less likely to return to a site after a bad experience and its simple to understand why.
2. It looks dated/ordinary/crap
If your website is over 4 years old, you are likely lagging behind in design trends. Yes, 4 years is a long, long time in the web world and, when your website just keeps working, it’s easy to put a redesign on the back burner.
3. Your Website Is Not Responsive
It’s official, more users are browsing the internet with their mobile phones and tablets compared to desktop users. Nothing might be more annoying than exploring a site where you will need to use your fingers to enlarge each page to read the text or having your thumb constantly clicking on the wrong link!
4. Your Branding is Outdated
Similar to your marketing goals, your company’s branding needs to be consistent with your website.
If your old site hasn’t been setup for SEO or uses outdated tech and strategies such as flash graphics, hidden text or just poor site architecture, Google will find it difficult to index and, consequently, it won’t understand where your site should be listed.
These are problems that plague older websites and will prevent you from reaching your potential. Having a modern, fresh, intuitive website is key to online business success.