What is White Space and Why is it Important in Design?

October 18, 2018 CalypsoDesign

What is White Space and Why is it Important in Design?

What is White Space and Why is it Important in Design

What is white space?

Contrary to the name, white space doesn’t just apply to the color white. Rather it applies to any areas of a design not taken up by other elements, such as text, photos or illustrations.

In print design, it’s easy to fall in to the trap of squeezing all of content onto one page at the expense of legibility. Yes, we see it all the time, and always recommend increasing the space on the page and the number of pages. If you insist on cramming it all on one page, you risk people just putting it down. And We wouldn’t blame them.

Empty space is not always wasted space.

White space is a fundamental building block of good design for good reason. Not to be thought of as a waste of space, it can be strategically used in design to transform and highlight design elements and key messages.

Let’s take a closer look at the benefits of whitespace in your design:


Highlights a key message or design element

White space is a creative and powerful way of drawing the reader or viewer to a particular element of the design.

Gives A professional look and feel

Reason to consider the addition of white space in your brochure is that it helps provide a nice crisp and clean look to your final artwork. This helps make your brochure look more professional and will help you make a good first impression with customers.

Improves comprehension and readability

White space allows the reader to easily read and understand what they are viewing. When text and images on the page are cluttered and overcrowded, it can make your design quite difficult to read and comprehend.

Too much information or visual data crammed into a small, busy space can cause cognitive fatigue, and our brains have difficulty absorbing anything at all.

Reconsider stuffing your entire message into one business card, one flyer or door hanger. Instead, use different materials and design each according to their strengths and expected use.

Don’t overcrowd your design in an attempt to push your marketing message through. Strategic use of white space is important and will offer a more professional representation of your brand.

If you need help developing a campaign that can help you stand out against the competition,
reach out to us. We look forward to hearing from you.

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