What is White Space and Why is it Important in Design?

October 18, 2018
October 18, 2018 calypso design

What is White Space and Why is it Important in Design?

What is white space?

White space is the area between design elements. It is also the space within individual design elements, including the space between typography glyphs (readable characters).

In print design, it’s easy to fall in to the trap of squeezing all of content onto one page at the expense of legibility. Yes, we see it all the time, and always recommend increasing the space on the page and the number of pages.

If you insist on cramming it all on one page, you risk people just putting it down. And We wouldn’t blame them.

White Space in design composition is same as use of Silence in a musical composition. Without proportionate use of Silence, music is unstructured; some may call it noise. Similarly, without White Space, design is unstructured and difficult to consume”

White space is a fundamental building block of good design for good reason. Not to be thought of as a waste of space, it can be strategically used in design to transform and highlight design elements and key messages.

Let’s take a closer look at the benefits of white space in your design:


Highlights a key message or design element

White space is a creative and powerful way of drawing the reader or viewer to a particular element of the design.

Gives A professional look and feel

Reason to consider the addition of white space in your brochure is that it helps provide a nice crisp and clean look to your final artwork. This helps make your brochure look more professional and will help you make a good first impression with customers.

Improves comprehension and readability

White space allows the reader to easily read and understand what they are viewing. When text and images on the page are cluttered and overcrowded, it can make your design quite difficult to read and comprehend.

Too much information or visual data crammed into a small, busy space can cause cognitive fatigue, and our brains have difficulty absorbing anything at all.

Reconsider Stuffing Your Entire Message Into One Business Card, One Flyer Or Door Hanger. Instead, Use Different Materials And Design Each According To Their Strengths And Expected Use.

If you were a technical writer in charge of composing hundreds of manuals for a kitchen appliance company, you would work to find a superb balance of words and images. Few people read manuals for pleasure; it is then crucial to hold the readers’ attention!

For that, the white space is the real star of the show, working between the words and the pictures. It keeps each page from looking busy. Instead of calling the helpline, readers will digest the troubleshooting advice. Designers use white space as an integral part of their design for good reasons.

When used well it can transform not only the design but also the business for which the design is made. While aesthetics is one of the benefits, others revolve around tangible impacts on the effectiveness of the page.

In other words, this significantly boosts not only UI(User Interface) but also UX(User Experience) of the page.


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