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SOCIAL MEDIA MARKETING & PPC ADVERTISING

Have you Googled yourself lately?

Tissues please, anyone?
WHAT WE DO

SOCIAL MEDIA MARKETING

Our social media marketing team knows what your audience wants to see and has a team of channel-specific experts to help you deliver exactly what they are looking for. Social Media Marketing is a marathon, not a sprint.

As a social media marketing agency with years of experience in social media and content marketing.

Every business needs a purpose, a strategy, a plan to get them where they want to be.

If you’re just opening your doors every morning and waiting for customers to come to you, you’re already yesterday’s news.

Dynamic social media marketing campaigns are what moves the needle in your social awareness and driving a return on your investment.

The social media marketing team at Calypso offers custom solutions for your specific needs when it comes to social media.

People are searching for your business through Google right now. Are you running AdWords to reach them?

We optimise your campaign and administer Google AdWords management to ensure we are converting your web visitors into buyers and making Pay-Per-Click advertising profitable for your business.

Calypso Agency focuses on building your Google AdWords management strategy through PPC services designed maximise your return on investment.
We implement personalised, long-term solutions for the future of your business in order to generate conversions and revenue by attracting valuable customers.

Why Organic Social Media Marketing Matters?

Today’s consumers are constantly bombarded with advertisements and sales messaging trying to persuade them to purchase the latest product or service. As a result, they have become more adept at ignoring content and brands that they perceive as false or ingenuine. Instead, they look for authentic brands that they connect with on a deeper level. So it is more important than ever before to publish engaging content that is relevant to your audience.

Our Process

Audience Insights & Strategy

We start by analyzing your Facebook Audience Insights and Target Audience data to develop a deeper understanding of your current tactics. Our team will then use these findings to develop a strategic plan.

Content Development & Publishing

Next, our social and content teams will begin creating high-quality content to use across your relevant social channels. We will manage the publishing of this content while monitoring engagement and follower metrics.

Audience Growth

As you continue to publish the content your audience wants to see you will develop a tribe of loyal and highly engaged followers who can’t wait to see what you come out with next! This, in turn, increases your reach and profitability.

Social Media Management

Never worry about missing a post again with our comprehensive social media management packages that include everything from content creation and scheduling to reputation management and analytics, all at an affordable price!

Stop Wasting Money on Ineffective Social Ads

Calypso social media marketing team experts leverages their extensive knowledge to help our clients develop a deeper understanding of their customer journey and use this to produce more effective social ads.

Customer Journey Identification & Optimization

Our team will identify the milestones of your customer journey and work to remove obstacles from their path. Once implemented, we will continuously monitor results to optimize our strategy.

Ad Creative & Copy Creation

Paid social advertising demands high-quality content and multi-media strategies in order to be successful. Calypso’s paid social experts will craft unique creatives and content that will make your ads stand out from the competition.

Pixel Tracking Setup & QA

Tracking the behavior of your customers can provide valuable insight into their individual purchase processes. Our team will set up pixel tracking across your channels and measure the quality of the results, making adjustments as needed.

Audience Builds & Segmentation

Your paid advertisements are a waste of money if they are being displayed to the wrong people. Our team will use their expertise to segment your audience and build our advertisements to be displayed to each unique persona of your customer base so you are showing the right ads to the right people.

Product Feed Creation & Management

Showing your prospects and customers relevant products in your advertisements can help entice them back to your site. Our team will take care of curating and managing such product feeds so you see results without the heavy lifting.

Testing & Optimization

Our work is never done. As we implement a new paid social strategy and continuing thereafter, we will test the advertisements and continue to make changes in order to optimize results.

PPC ADVERTISING

Pay-per-click ad campaigns can be an extremely effective way to increase your brand awareness and search results. However, it is unfortunately very easy for you to waste your time and money with an ineffective PPC strategy, or no strategy at all. When this happens your results will be haphazard and it’s likely you won’t reach your intended audience.

Our Process

Audit & Analysis

Our team will perform an in-depth PPC audit and analysis of your current strategy. We will use this information to determine your channel selection and build out your campaign strategy.

Launch & Testing

Next, we will launch your campaign and begin measuring the results. With testing and continuous improvements, your campaign will go through many iterations to become highly effective.

Optimization & Results

As we continue to optimize your campaign and implement feedback, you’ll pull ahead of your competition. And with PPC, more results means more money in your pocket.

Search

Paying for placement on a search engine results page is a valuable tactic when you utilize the right search terms. Our team will perform a keyword analysis to determine the most effective way to spend your money while beating the competition.

Shopping

Search sponsored shopping is becoming an increasingly popular way for consumers to find what they are looking for. We will evaluate your available products to figure out what should be sponsored on the appropriate platforms.

YouTube

As a platform, YouTube gets over 4 million views each day and is one of the most visited websites on the internet. As a team, we will determine the types of ads you should be running on YouTube, if any, and the products or services that should be featured.

Display

Display ads can help to increase your brand awareness as they are placed all over the internet. However, their high volume might mean that you are scattering your ad spend. Our team will analyze your current strategy and implement targeting that will increase the effectiveness of your display ads.

Remarketing

There are a number of avenues you can pursue when it comes to remarketing ads. Our team of experts will help you to better understand where to reach your customer with retargeting so they convert faster than ever before.

Programmatic

Technology enabled programmatic advertising can be a gamechanger when appropriately integrated, but as a new channel, it is still widely misunderstood. Our highly technical PPC experts can help you implement effective strategies for programmatic advertising so you can spend time focusing on other things.

Get in touch

Let’s collaborate. Our passion is to see you grow, so get in touch with us today. Send us your project info for a quote.