Clothing store development for a Mountain Escapes T-Shirts & Mugs Brand. We had to draw attention to fashion enthusiasts and cover their needs, which can be a lengthy process. However, the main focus was on their behaviour since they basically spend 24 hours a week online.
That meant creating a completely new experience for the fashionistas by blending the best e-commerce design and development practices with a fail-proof marketing strategy.
Customizing the website according to the right audience is an essential move, so we carried out a target market analysis and a competitive assessment. The result was a detailed buyer persona who represents a large percentage of the customer audience.
Now that we knew exactly to whom the website was speaking to, we could focus on the sales funnel. We have created a series of steps – from tailored newsletters to inspiring social media posts – that guide visitors toward a buying decision.
However, a major cornerstone was considering the perspective of the buyer too.
For instance, the mobile website leads the customer directly to the promotional campaigns and focuses on a clean and simple view of the clothing categories.
On the other hand, the desktop version takes you through a journey centered around visual categories.
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