We couldn’t wait to kick off our latest branding design project for online esports and gaming team. Medicated is leading the way in all things related to game broadcasting.
There are many media platforms for eSports.Twitch was a first-mover and continues to be one of the primary media platforms for eSports content distribution for medicated team. They are mostly streaming everyone’s favorite gaming franchise, Call of Duty.
For their brand mark we designed creative monogram in which the “m” is thread through the “T” letter.
Both characters have sharp and aggressive angles. And the contrasting colors white and blue add to the image volume and dynamics.
We were delighted to get the opportunity to design their branding and help shape their digital community.
Over the last decade, eSports has become one of the fastest growing industries in the world.
With titles ranging from sports games, first-person shooters to real-time strategy, the category has exploded in popularity. eSports fans have a lot to look forward to in the next few years.
According to reports, the global eSports economy will grow to $2.3 billion by 2022. Traditional sports organizations and media outlets are also increasingly turning to eSports and taking the category seriously.
eSports branding is big business. The logos need to represent teams for years to come, helping them build an instantly recognisable presence on a global stage.
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