Branding for nautical tourism

PROJECT:

CLIENT:

Barracuda fishing charters

SCOPE OF WORK:

Logo design
Intro video
Promo flag design
Competitor research
Roll-up banner design
Social media kit
Brochure design
Brand book

TOOLS USED:

- Adobe Photoshop
- Adobe Illustrator
- Adobe After Effects
- Adobe Media Encoder
- Adobe InDesign

CREDIT:

Credits for the music for the promo video: Anton Vlasov
Thanks to Mikhail Nilov and Roman Odisov for the video sequence
Thanks to William Mcallister, Yiran Ding and Wynand Van Poortvliet for the images used in the presentation.

Barracuda fishing charters is dedicated to providing unique personalized tour services. They generate wonderful and unforgettable experiences in Cancun and Rivera Maya. They are specialized in Fishing tours. You can join a group expedition or charter a private fishing boat and cruise the waters of the Mexican Caribbean while casting for sailfish, white and blue marlin, mahi-mahi, king mackerel, wahoo, barracuda and amberjack.

The choice of colors determines the mood of the creation, the level of energy that will be conveyed. For this branding we picked Navy blue color and Yellow as an accent color. Blue and yellow combination brings brightness to a room without going overboard. It feels modern and yet is a color combination that can be used in a wide range of decorating themes and styles. Both the colors bring the best out of each other and do so with plenty of panache!

We created promotional brochure in Adobe Indesign. A square brochure is the perfect showstopper for promotion. A little bit daring, a little bit rock and roll, a square brochure always stands out from its competitors. To make their brochure just that little bit different, we chose to combine square and splashing elements with a navy and white yellow scheme.

In this rapid growth in content creation, we can’t deny the rule video marketing plays in the digital field. Video is the ultimate tool for easily digestible content, helping customers view a brand with a more positive light as they find it more transparent than that of written content. We created dynamic modern Intro video in After Effects.

Roll-up banners are a cost-effective and impactful promotional tool, suitable for amplifying your presence at any kind of event. These large banners are great for catching the eye of passer-by, while being easily transportable, quick to set up and affordable. Rollup banner design fit within the existing parameters of brand. Dimensions are standard: 850mm x 2000mm.

Social Media has become the most crucial part of our life. In this digital world to improve your brand identity it’s must to have social media presence. We provided headers, profile pictures and banners for social media profile that reflect their Identity and Brand Image.