When we talk about mobile-friendly websites, we mean that a website looks and functions great on any mobile device, like a smartphone or a tablet.
Enabling customers to access information “on the go” has become one of the top priorities of every business organization in the world. It provides customers with a much better user experience, which can greatly improve one’s business on many levels.
If your mobile visitors currently don’t have a good experience when they land on your website, you’re driving away a huge portion of your potential traffic.
How Does a Mobile-Friendly Website Help Your Business?
Google says that 94% of American smartphone users search for information on their phones. That means when people are searching for services or product, they’re usually ready to make a purchase. By making your site easy to find and easy to use on mobile devices, you’re more likely to earn their business. All the work you put into making your site mobile-friendly can pay off in the form of more business.
Shocking Statistic about Mobile Internet Usage
- Mobile devices are projected to reach 79% of global internet use by the end of 2018
- Nearly 8 in 10 customers would stop engaging with content that doesn’t display well on their device
- Average smartphone conversion rates are up 64% compared to desktop conversion rates
- According to Google, 61% of users are unlikely to return to a site on mobile if they had trouble accessing it
Build Your Mobile-Friendly Website
Google gives more preference to mobile-friendly websites in its search engine search results and also penalizes and lowers the ranking of those websites that are not easy to use on mobile devices.
Without a mobile-friendly layout, your website could be causing problems when it comes to other companies trusting your brand. The end result is a good chance those companies will take their lucrative contracts elsewhere to be fulfilled.