When we talk about mobile-friendly websites, we mean that a website looks and functions great on any mobile device, like a smartphone or a tablet.
Enabling customers to access information “on the go” has become one of the top priorities of every business organization in the world.
It provides customers with a much better user experience, which can greatly improve one’s business on many levels.
If your mobile visitors currently don’t have a good experience when they land on your website, you’re driving away a huge portion of your potential traffic.
Imagine if they ignored 20%. Imagine if they ignored 5%. Would you be OK with that?
Here’s another example: a potential future employee is scrolling through job queries on their phone and clicks an Indeed link to your website – but the button to apply has jumped off the page.
How Does a Mobile-Friendly Website Help Your Business?
Google says that 94% of American smartphone users search for information on their phones. That means when people are searching for services or product, they’re usually ready to make a purchase.
While Google might not care whether or not your website converts visitors, they DO care about giving visitors the best experience possible.
Shocking Statistic about Mobile Internet Usage
- Mobile devices are projected to reach 79% of global internet use by the end of 2018
- Nearly 8 in 10 customers would stop engaging with content that doesn’t display well on their device
- Average smartphone conversion rates are up 64% compared to desktop conversion rates
- According to Google, 61% of users are unlikely to return to a site on mobile if they had trouble accessing it
Build Your Mobile-Friendly Website
If your website is not mobile friendly and you want to change that, contact us today.
Without a mobile-friendly layout, your website could be causing problems when it comes to other companies trusting your brand.
The end result is a good chance those companies will take their lucrative contracts elsewhere to be fulfilled.