How to enhance your social media presence during Christmas
Although you may already be advertising products or services through PPC or Google Shopping, creating interesting and inviting content on social media can still do so much for your business.
If your business isn’t preparing for the festive season, which is literally around the corner, you could be missing out on some huge online opportunities. It goes without saying that the run up to Christmas and New Year is undoubtedly a busy period for high-street retailers, online businesses and shoppers.
Social media is a great way to communicate with your customers on a personal level, and there’s no better time to do this than the Christmas period.
So with that in mind, we have some tips on how to make your social media more festive this season.
Updated cover graphics
Don’t just decorate your office, show your holiday spirit on social media too! It’s a good idea to update your cover on your social networks, as a way to show that your brand adapts to the season and is ready to prove it up to the last detail.
Show your personal side
No matter what, your brand consists of human beings, which means that it’s important to act like an actual person and show your human side more than ever. Nobody likes impersonal, automatic posts, especially these days. Be genuine, users can tell the difference.
Leverage video content on social media
Now that the year is coming to an end, it’s a good time to identify the highlights and thank your community for making it possible. You could create a short looping video that captures some of the high points of your year. Share the Christmas joy and wish all your loyal customers a Happy Christmas with some personal branded content on a video.
Help them shop
Almost 65 percent of shoppers scroll through their social feeds to find ideas for the perfect present, so Tweet links to your products or set up a regularly updated gift guide on your Facebook page. There is a way to pin posts to the top of your Facebook Page and Twitter profile. Be sure that your most relevant holiday promotion, sale or product is pinned to the top of these two platforms. This task makes it extremely easy for your audience to find your products.
Share the festive spirit
Engage your social media followers in conversation about the holiday season. Connect with your audience by showing that you, or your brand, are just as in tune with the holidays as they are. You’ll get an audience that relates to you and is more apt to engage with this kind of content!
Use festive hashtags
Using popular festive related hashtags, or creating your own, can help get your content in front of shoppers that use Twitter or Instagram. Hashtags are king on social media – leverage them appropriately to maximize exposure. Popular hashtags for Christmas include #wishlist #Christmas #christmasshopping especially in conjunction with the year eg. #wishlist2018.
Host a Holiday Giveaway
There’s no better time to host a fun giveaway than the holidays. Everybody’s already getting into the gifting spirit – you should definitely join in and offer delightful prizes for your followers. It’s the best time of the year to reward your fans for their loyalty and possibly attract new ones.
Go forth and make social media merry
The time between Thanksgiving and Christmas is considered to be a time of joy and togetherness, but also one of the biggest periods for online sales. Everyone, from big brands to small, is competing for the same space across social media, trying to reach out to their customer audiences and prompt them to act.
The most wonderful time of the year is also a wonderful time to take advantage of growth opportunities on social media.