How To Decide Color Schemes For Brand And Website?

June 17, 2020
Posted in BRANDING
June 17, 2020 calypso design

How To Decide Color Schemes For Brand And Website?

Color Schemes For Brand

How To Decide Color Schemes For Brand And Website? Did you know that the color plays an enormous role when it comes to branding and designing.

Starting with the first impression, as you know that first impression is everything. We have to choose the perfect color scheme for our website or brand by keeping the real audience, and what we offer to them in mind; This matters the most to make the impression trustworthy, profitable, and attractive.

When building a site, you should carefully choose colors for your color scheme. Different colors will send a variety of messages to your visitors. As per research, people make up their minds in 90 seconds of their initial interactions with either people or products. About 60–90 percent of the assessment is on colors alone.

Primary Color

The primary color is a color that dominates your design means the great stuff will use your primary color, including logo. Your primary color is the color associated with your brand.

To decide what will be your primary color, you can take the quiz What Color Should Your Branding Be? to find what will be the color for your idea. Carry competitive market research, use sites like Behance or Dribbble for inspiration.

While researching, you may find a shade that appeals, grab that color using any color picker tool like Eye Dropper, and create a favorite list that will give you a wide range of options.

Number of Colors in Scheme: Three Recommended

You’ve got the primary color; now it is time to seize other colors in the color scheme. Before that, you need to decide how many colors do I need to complete a color scheme.

For the palette, three colors recommended. Based on a Triad Color Scheme of the color theory. Which traditionally uses three Hues that evenly spaced around the Color Wheel.

The 60–30–10 rule is an old designer’s rule on how you can use colors in your design. Which describes as you should use primary color 60% referred to as slack & jacket, 30% usage of secondary color, which may include two secondary colors 15% each, which is the shirt and 10% for the accent color as a tie, all in a business suit.

Neutral Colors: White, Black, Gray

Neutral means without color, which includes beige, ivory, taupe, black, gray, and shades of white. Be careful using these colors, White, Black, and Gray you will be using for Text, to create contrast for elements or as background-color.

These days you have heard of Dark mode and Light mode in design; most popular websites and apps now support the dark mode. If you are thinking of using dark mode and light mode, you should choose light and dark neutral color to use in different cases.

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