Common Question: What Formats Should I Get My Logo In?
It’s pretty easy to get a logo that you like visually but often times it just doesn’t work across media, web and print.
Before embarking on a logo design, talk to your designer and make sure you know exactly which formats you’ll receive. Working with a true, professional graphic designer who has experience with both print and web is the only way to go.
Remember that is very important to have access to two formats of your logo design both a vector and a raster version.
Raster vs. Vector images – what’s the difference?
In fancy designer speak, raster files are resolution-dependent images. In plain terms, that means that they are made up of tons of little colored pixels at a specific size. In reality, it’s actually made of a bunch of dots. They are built at one specific size and cannot be made larger. If you enlarge a raster file, it stretches out the pixels and looks blurry.
Vector art is scalable. Meaning that a vector logo can be resized for various uses without distorting it’s integrity or losing quality. This is very important when maintaining a consistent brand identity in various applications.
We’ve outlined a list of deliverables you should expect from a professional logo designer:
AI (Adobe Illustrator) Vector Logo File Format. An Adobe Illustrator file is usually the original file that was used to design the vector logo. Adobe Illustrator is an internationally-accepted program that is considered to be the most popular graphic design software specifically for logo design.
EPS (Encapsulated Postscript) The PostScript format is compatible with both professional and standard printers and is, therefore, often the best file choice to use for printing purposes.
JPEG/JPG images (Joint Photographic Experts Group) are small lossy graphic files that are a universally-approved internet standard and are generally used for on-screen purposes. This is somewhat of a useless format, because it doesn’t provide support for alpha channels, meaning no transparent backgrounds.
PNG (Portable Network Graphics) is the preferred file for bitmap images. PNGs are raster files so you’ll see pixels if you try to increase the image size.
PDF (Portable Document Format) files can serve as a great hybrid because they are platform-independent and they retain vector information. You can view PDF files with Adobe Reader or via a web browser with the PDF Viewer plug-in. You will need this version for high-quality professional printing and production unless you use an EPS version instead for this purpose.
SVG – A true vector format that can be edited with Inkscape, Illustrator, CorelDraw, or any other vector graphics application.
Those are your most common file types and if you have them in your brand toolkit you will be covered for every situation you face in the print and digital worlds.
Make sure your designer provides you with the minimum library of logo file formats in a compressed ZIP file that includes varying resolutions, layouts, and colors, to guarantee that you’ll have endless logo options that will adapt to all kinds of digital and print media usage.