Common Question: What Formats Should I Get My Logo In?

January 2, 2019
January 2, 2019 calypso design

Common Question: What Formats Should I Get My Logo In?

What Formats Should I Get My Logo In? It’s pretty easy to get a logo that you like visually but often times it just doesn’t work across media, web and print.

If you’re new to creating a logo, you’ll likely end up with several logo file formats and no clue what to do with them. No doubt, you have loads of questions about how and when to use each file.

So, what’s the deal with all the different file extensions? Why can’t you make one image file and use it for everything?

Not all logo file formats have the same functionality. Use the wrong one, and the image quality will degrade once you try out different sizes and media.

Remember that is very important to have access to two formats of your logo design both a vector and a raster version.

Computers and printing devices need a way to display the same image again and again without distorting its properties.

As a result, image files are coded into standard formats that a wide variety of programs can store and read. The two major types of graphics standards are raster and vector.

Raster vs. Vector images – what’s the difference?

In fancy designer speak, raster files are resolution-dependent images. In plain terms, that means that they are made up of tons of little colored pixels at a specific size.

Raster images use bit maps to store information. This means a large file needs a large bitmap. The larger the image, the more disk space the image file will take up. They are built at one specific size and cannot be made larger. If you enlarge a raster file, it stretches out the pixels and looks blurry.

The main difference between vector and raster graphics is that raster graphics are composed of pixels, while vector graphics are composed of paths.

A raster graphic, such as a gif or jpeg, is an array of pixels of various colors, which together form an image.

Vector art is scalable. Meaning that a vector logo can be resized for various uses without distorting it’s integrity or losing quality.

We’ve outlined a list of deliverables you should expect from a professional logo designer:

  • AI (Adobe Illustrator)  Vector Logo File Format. An Adobe Illustrator file is usually the original file that was used to design the vector logo.
  • EPS .EPS, are a vector image format with flexible resolution and scalability. Similar to PDFs, an EPS file is editable and retains all the vector paths and formulas.
  • PNG (Portable Network Graphics) is the preferred file for bitmap images. PNGs are raster files so you’ll see pixels if you try to increase the image size.
  • PDF (Portable Document Format) files can serve as a great hybrid because they are platform-independent and they retain vector information. You can view PDF files with Adobe Reader or via a web browser with the PDF Viewer plug-in. You will need this version for high-quality professional printing and production unless you use an EPS version instead for this purpose.
  • SVG – A true vector format that can be edited with Inkscape, Illustrator, CorelDraw, or any other vector graphics application.

Those are your most common file types and if you have them in your brand toolkit you will be covered for every situation you face in the print and digital worlds.

Having multiple source files is a matter of flexibility, so you don’t need to keep every type. If you’re not a designer, you’ll mostly be handling JPGs and PNGs to display your logo in web settings.

But don’t forget, PDF, EPS, and SVG files are most important because you can create other formats from them.

Make Sure Your Designer Provides You With The Minimum Library Of Logo File Formats In A Compressed ZIP File That Includes Varying Resolutions, Layouts, And Colors, To Guarantee That You’ll Have Endless Logo Options That Will Adapt To All Kinds Of Digital And Print Media Usage.

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