Do Business Cards Still Matter In The Digital Age?
With the internet taking over almost everything that we do in business, it may be surprising to learn that the business card is one thing that the digital world hasn’t figured out how to replace yet.
Even though we’re now living in the digital age, a business card is still an excellent tool in furthering your business brand. One thing for sure is that business cards show no signs of becoming obsolete, even after more than 300 years.
Scroll through your phone, and I’m sure there are at least 10 contacts you are unsure of who they are. That’s what happens in the digital world. If you’re debating getting business cards, consider the reasons that come down on the side in favor of getting business cards printed:
The most effective tool for direct marketing
Paid media marketing and Email marketing all do good job at generating leads and attracting customers, but even still, they’re not as effective as an in-person meeting sealed with a handshake and a business card exchange.
They’re a great reminder tool
Networking and events are great opportunities to interact with and meet potential customers. But it can be tough to remember names and businesses, particularly when you’re meeting dozens of people in a day. Today’s professionals are overwhelmed with emails and requests. Business cards are still incredibly useful at keeping you fresh in the minds of the recipient.
Creating the First Impression of Your Brand
A memorable business card not only pass along your contact information, it also creates a powerful first impression of your company and its brand. This is really important for getting those qualified leads you meet face-to-face to reach out to you again in the future.
It’s Something to Show That You’re a Prepared Person
You don’t need to charge them and they work whether you have Wi-Fi access or not. Your business card will always be working for you. It would be unprofessional on your part to write down your business information on a cocktail napkin or searching on your phone while you’re giving your mobile number to your prospect.
Showing to other people that you’re always prepared is like telling them that you’re a professional. Aside from that, giving your business card will also enhance the legitimacy and credibility of your business.