A global lockdown is a great time to rebrand, redesign and refresh

April 11, 2020
Posted in BRANDING
April 11, 2020 calypso design

A global lockdown is a great time to rebrand, redesign and refresh

A global lockdown is a great time to rebrand, redesign and refresh. We don’t want to downplay the seriousness of this virus, but we do want to try to find the positive in a challenging situation.

For those who have been putting off refreshing their brand, there has never been a better time for businesses to revamp, rebrand, and revolutionize to come back stronger than ever!

Companies are going to need that competitive edge, especially after coming out of such a horrific few months of quarantining.

Thanks to the Internet, it is easier than ever to connect with designers and grow your brand without ever leaving your house.

Here are just a few ways that your business can continue to grow and thrive, even during these shutdowns:

Update your Logo

When a potential customer looks at a brand, one of the first things they will see is their logo. A logo says so much about a company or product, and if your logo hasn’t been redesigned since the ’80s, well that says a lot about the company it represents.

Upgrade your Packaging

Does your packaging stand out? Is it eco-friendly? Is it still connecting to the core demographic that it was initially targeted for?

Packaging is one of the main deciding factors in customer purchase. There is a wide variety of ways to make your product stand out with premium package design.

You can use updated materials in the printing process, you can modernize the typography, you can re-evaluate if your sales points are still connecting with consumers, and you can modernize the overall brand architecture, while still maintaining some of your original brand equity.

Update your Website

With most physical storefronts shut down, brands’ websites are now more important than ever. Ask yourself: Is my website design easy to navigate? Is everything neatly organized and user-friendly?

Does my website stand out? Is it unique enough? Does it display personalized brand photos or just stock photos? Most importantly, does it represent my brand’s mission?

All of these factors have the potential to make or break your next sale. This is a great time to determine how you can update your website to make it as engaging as possible.

Host Events Online

The quarantine has left people starved for content. Live content is exploding in popularity as people desperately search for ways to fill the hours.

Events such as live streams and AMAs are a great way to build a connection with customers and reach out to new audiences. Try experimenting with different formats to see what kind of reaction you will get.

If you need help updating your brand’s style, Calypso Design is here for all of your graphic design needs!

From packaging to logo design and everything in between, this international graphic design company with offices in Europe and Los Angeles has experienced artists that will update your aesthetic and give your brand the push it needs to reach the next level.

Life must go on and business must go on, so we hope you take advantage of this odd time in our lives to help bring your brand back stronger than ever!

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